BROKEN COFFEE ROASTER – Media Company First – “VLOG 10”

Even if your name is Sistah Longs-Peak, I don’t care if you read this, or watch the video. I just need to post it, and respectively, post about it.

The guy in the video, Rob Pirie, doesn’t seem to be the kind of person I would easily grow to consider a soul brother. Coming back the other way, I’m not sure he would like what or who I am or represent either.

I say that because of things like this quote of his from the description below the video:

“After reading a book by Grant Cardone (The 10X Rule) it got me thinking …
If I 10X’d my output and focused on quality content, consistent output, and tons of useful/educational info then sales would increase generically”.

So first off, he means “organically”, not generically, but that’s just me being a pedant.

A bigger problem is that I’ve never heard of Grant Cardone before, and from this one reference, I can say with reasonable certainty that I don’t want to hear any more. My life has been way too full already of Rules that will supposedly explain and simplify everything, and they almost inevitably turn out to be cynical lies at worst, and half-truthful folksy wisdom warmed over like so much hash, at best.

And, I don’t believe I need to hear a whole lot more from either party, especially if either is the sort to take it for granted that “10X’d” is a natural or reasonable verb formulation for a grown-ass man to be flinging around casually. It stinks of wild-eyed ambition for the sake of ambition, with underlying notes of banana, propane, sawdust, and erratic education experienced through a formative lens of desperation in a culture where banality and ugliness are rewarded with success, while truth and beauty end up in some stream-choking landfill under a discarded leaking refrigerator.

I digress like a fool.

I think he’s right, in the main point of the video, about the first step in selling jewelry or coffee or t-shirts or a YouTube channel being to make a brand, and to promote that brand.

Not happy about the fact. Maybe even hate the fact. Still think it’s mostly true.

My brand will be art and anarchy and my coffee will be the very best.