On the first page of equalexchange.coop there are two phrases in particular that made me click and eventually buy.

JOIN US IN BUILDING A DEMOCRATIC FOOD SYSTEM, and
AMERICA HAS A MONOPOLY PROBLEM

So it turns out that yes it’s organic .. it’s way beyond just fair trade (being a worker-owned organization), and … though you’re strongly directed toward buying in bulk (the 5-10 pound range), it ends up being a lot less expensive than most boutique coffees (such as the most excellent Caffe Ibis).

So I have ten pounds on the way, along with a batch of those K-cups, since she prefers that modality to my elaborate french pressing.

I’ll let you know how this experiment works out.